Third party logistics. Ecommerce order fulfillment. Distribution centers. The operational backend of eCommerce logistics. This is what separates the great eCommerce companies and sites from the also-rans.
That’s because successful eCommerce businesses sit atop a three-legged stool. The first two legs—products and the website with its accoutrements: SEO, visitors, mobile, social, personalization, page-load times, conversions, site navigation, etc.—get most of the attention.
And that’s fair. Consumers demand great products at reasonable prices, and they’ll never know about your products unless your website is a finely tuned click-drawing machine. We get it. Executives get it. They want to see more website traffic, higher conversion rates, more revenue.
Though often overlooked, the third leg in the stool, order fulfillment, can make or break an eCommerce business. The unexpectedly fast arrival of a beautifully packaged eCommerce order can strengthen the eCommerce experience, build brand equity and generate positive word of mouth. This positive word of mouth can, in turn, stimulate future sales and drive revenue growth.
The same social media that generate positive word of mouth can, unfortunately, amplify the customers complaints that inevitably follow when an order is delayed, damaged or incorrect. These errors and the subsequent ripple though social media scare off potential customers, increasing overall customer acquisition costs.
The best way to avoid these costs is to partner with a third party logistics company that understands the importance of delivering fast, accurate and beautiful orders to every customer.
Th purpose of this blog will turn the stool around and shine light upon the beguiling world of eCommerce logistics and warehousing. We will transmit what we’ve learned walking thousands of warehouses over many years to you, our readers. In the process, we will touch on several topics, including:
- How to select a third-party logistics (3PL) company suited to your business needs;
- When it’s time to set-up your own eCommerce dedicated distribution center;
- When to outsource eCommerce fulfillment to a 3PL distribution center;
- How to delight customers through order presentation; and more.
Most importantly, this blog will be interactive. We want to hear your questions and comments. Tell us what you’re interested in and we’ll response with content that fits your needs.
So let the conversation begin! And welcome to the Quiet Logistics blog.