Online retailer Mack Weldon re-models underwear.

Posted by Teddie Sarmanian on Fri, May 24. 2013 @ 18:05 PM

Check out Quiet client Mack Weldon featured in the Fashion & Style section of the New York Times


Mack Weldon is an online men's essentials line developed with fit and function at its core. The launch collection features the fundamental pieces that compose the base of any outfit: underwear, socks and undershirts. Each piece is engineered to promote comfort, mobility, moisture and odor management, and recovery. With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with minimal amount of shrinkage. The web-based functionality of the brand allows for a more convenient way of shopping, as does the added bonus of volume-based pricing based on value of purchase. Consumers can easily order and replenish their stock, even signing up for auto-replenishment so that the dreaded act of shopping for basics is virtually eliminated.










Topics: Ecommerce trends