Online retailer Mack Weldon re-models underwear.

Posted by Teddie Sarmanian on Fri, May 24. 2013 @ 18:05 PM

Check out Quiet client Mack Weldon featured in the Fashion & Style section of the New York Times

mackweldon

http://www.nytimes.com/2013/05/23/fashion/changes-in-the-marketing-of-mens-underwear.html?ref=style&_r=0

Mack Weldon is an online men's essentials line developed with fit and function at its core. The launch collection features the fundamental pieces that compose the base of any outfit: underwear, socks and undershirts. Each piece is engineered to promote comfort, mobility, moisture and odor management, and recovery. With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with minimal amount of shrinkage. The web-based functionality of the brand allows for a more convenient way of shopping, as does the added bonus of volume-based pricing based on value of purchase. Consumers can easily order and replenish their stock, even signing up for auto-replenishment so that the dreaded act of shopping for basics is virtually eliminated. www.MackWeldon.com

 

 

 

 

 

 

 

 

 

Topics: Ecommerce trends