Speedy Online Shipping Boosts Sales for Zara and Inditex

Posted by Jon Dix on Thu, Jun 19. 2014 @ 13:06 PM

BusinessweekOn this week's must-read list: Bloomberg Businessweek reporter Kyle Stock's piece on how increasingly fast order turnaround times have led to an uptick in sales for retail giant Inditex.

Of particular interest to us in the e-commerce world is Inditex's concerted online push. By using branded websites as storefronts and warehouses as stockrooms, the company keeps its costs low and its reach expansive.

Click here for the full article:

http://www.businessweek.com/articles/2014-06-11/inditexs-key-to-fast-fashion-online-even-faster-shipping

 

 

Click here to download the Building Brand Equity with Packaging eBook

Topics: Businessweek, e-commerce fulfillment, Zara