Around the Quiet Logistics offices, you'll see a lot of us wearing Bonobos pants – some of the very best in the business, in our humble opinion. And we're not alone. Since its founding in 2007, Bonobos has become a go-to online resource for men's fashion. As customers of and partners to Bonobos, we're proud to be a part of their e-commerce success story.
As widely reported last week, Bonobos is now planning to spend much of its recent fundraising round on a fleet of new Guideshops – brick and mortar storefronts where customers can see, feel and try on clothes before placing an order that is then shipped home. It's a bold move, using physical stores to service and support its online business. For an industry attempting to marry technological innovation with exceptional customer experiences, it just may be the future of retail.