With the digital consumer market booming, beauty is hot on fashion’s heels as a key e-commerce growth area. New skin care and makeup brands are overturning old ways of doing business, challenging the notion that consumers prefer to buy cosmetics in person and offering, instead, an evolved shopping experience – one that encompasses everything from smarter products developed to solve modern needs to socially driven marketing with a focus on peer recommendations to specialty packaging designed to deepen brand loyalty.Read More
Have you ever gotten a sample or coupon tucked inside an eCommerce order? Doesn't it feel great? Those of us in the fulfillment world call all of these extras "inserts" -- and using them wisely - along with tissue paper - can go a long way towards improving brand loyalty and your customers' eCommerce experience.
Fashion is already the second largest eCommerce category, with US sales estimated at $41 billion. As the market grows, it continues to evolve. Mobile and tablet sales are surging. Companies like Fancy are already experimenting with Google Glass. All of this, plus the rise of ubiquitous computing and its implications for fashion brands, is available in Vikram Kansara's excellent The Store is Everywhere on the Business of Fashion.
Following an up close and personal look at Quiet's robots in Episode 1, Wired interviewed Brian Lemerise, Senior Director of Third Party Logistics, for its second installment of The Window on Quiet. Brian shared his insights into the value and benefits of working with robots.
Hold two small boxes up in front of a group of people. One is light blue with a white bow and the other is white with a red bow. The group does not know what is inside either box. Ask men which one they want, and they will probably split down the middle. But if you ask the women which one they want, no less than 99.9% will opt for the one that is light blue -- or, to be exact, Tiffany Blue, a color associated with the quality and beauty of what's inside the box. Marketing just doesn't get more powerful than that.
What is it about tissue paper? Wrap an eCommerce order in it, and suddenly the blouse seems nicer, more elegant, more refined. The tissue paper frames the clothes, signaling them as something special enough to be unwrapped.
Wired's great new series, The Window, "takes you on a tour of the world's most extraordinary construction projects, factories, labs and landmarks—seen through the eyes of the people who work there." As part of this series, Wired recently visited our Devens facility. QuietBot might be a Twitter star, but Wired chose to follow a day in the life of BettyBot. This great video shows how Kiva robots help Quiet fulfill orders quickly and accurately.
"As you can imagine, it's impossible to separate production from the overall success of a brand, as great concepts can be designed, developed and sold, but a fashion business will ultimately live or die based on what is produced and delivered to the consumer."
As a third-party fulfillment provider for luxury apparel brands, Quiet Logistics sits in the middle of the online fashion category and has seen many businesses succeed and fail. Due to this unique positioning, we would like to offer some guidance for those of you who are planning to launch your first eCommerce fashion business.
Successful eCommerce fashion businesses expertly manage their inventory. Hold too much stock, it languishes on your balance sheet, starving operations of cash. Hold too little, and stock-outs choke off potential sales.