With the digital consumer market booming, beauty is hot on fashion’s heels as a key e-commerce growth area. New skin care and makeup brands are overturning old ways of doing business, challenging the notion that consumers prefer to buy cosmetics in person and offering, instead, an evolved shopping experience – one that encompasses everything from smarter products developed to solve modern needs to socially driven marketing with a focus on peer recommendations to specialty packaging designed to deepen brand loyalty.Read More
With global e-commerce sales continuing their impressive growth – eMarketer predicts they’ll reach $2.489 trillion, or 8.8% of sales, by 2018 – there’s never been more competition in the online space. It’s increasingly important to utilize every opportunity to stand out from the competition and develop brand loyalty among shoppers. One of the clearest and most tangible ways to do this is through packaging, a deceptively simple area that has the power to make or break a customer’s experience.Read More
A smart, successful retail strategy requires learning how to ship profitably – and nothing eats into profits quite like dimensional weight.