The Rise of Online Beauty Brands

Posted by Jon Dix on Thu, Jun 16. 2016 @ 13:06 PM

With the digital consumer market booming, beauty is hot on fashion’s heels as a key e-commerce growth area. New skin care and makeup brands are overturning old ways of doing business, challenging the notion that consumers prefer to buy cosmetics in person and offering, instead, an evolved shopping experience – one that encompasses everything from smarter products developed to solve modern needs to socially driven marketing with a focus on peer recommendations to specialty packaging designed to deepen brand loyalty.

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Topics: Packaging, Ecommerce trends, Glossier

Is Your Packaging Delivering the Right Message?

Posted by Jon Dix on Tue, Sep 08. 2015 @ 16:09 PM

With global e-commerce sales continuing their impressive growth – eMarketer predicts they’ll reach $2.489 trillion, or 8.8% of sales, by 2018 – there’s never been more competition in the online space. It’s increasingly important to utilize every opportunity to stand out from the competition and develop brand loyalty among shoppers. One of the clearest and most tangible ways to do this is through packaging, a deceptively simple area that has the power to make or break a customer’s experience.

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Topics: Packaging, e-commerce fulfillment

3 Pounds Billed as 11 Pounds? Don’t Get Squeezed by Dimensional Weight

Posted by Jon Dix on Fri, Mar 27. 2015 @ 10:03 AM

A smart, successful retail strategy requires learning how to ship profitably – and nothing eats into profits quite like dimensional weight.

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Topics: Packaging, Shipping cost, e-commerce, Dim weight